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Shown to a lower place is an illustration of one communication I made with reference to a new service and practical application we were researching. It is high-status to be geared up to written material everything, such as who you talked to, where on earth they worked, and what their task was. Have well-mannered broad open-ended questions in position to ask. Simply ask the enquiry and let them yak. Write hurried and hold detailed proceedings. Such accumulation is big for the open market inspection gossip you should put both for your conglomerate or habitation business, and which will be unnatural by you, different owners, investors, lenders, or command. Seek to correlate next to commanding people, buyers, users, and anyone who will buy or use your commodity. Let the facts and action shout to you. Don\\'t go frontal lacking tirelessly doing this research, or you could lose a lot of rites on a trade goods no one wants. Here is how a souk investigation interrogation could go:

COMPANY: Primemark Contractors, Home Remediation and Water Damage Repair

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Contact: Wes Woodenville, Project Manager, 1-319-566-5232, 113 Tesla, Irvine, CA 92618

INTERVIEWER: Rich Kimura. Time: 60 minutes, January 2, 2007

Rich: Hi Wes, This is Rich Kimura. I\\'m in use beside a contingent of engineers who are researching a new technology which uses magnetic attraction radiation i.e. measuring system to see into walls and ceilings. The implement would discover moisture, wiring, piping, and other structures wrong walls. Your skillfulness and suffer would be vastly advisable in serving to deduce how this engineering could be useful to you and the industry. OK, present are several questions.

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Rich: How do you go nearly detection wet in walls now?

Wes: Moisture is a enormous trouble here, and it\\'s deed worse. Mold is the biggest vigour concern. If you could find leaks in walls and ceilings that would be terribly useable. Right now, you can\\'t make clear to wherever wetness is entering, solitary wherever it is viewing up. It is utmost critical to cognize wherever it is entering, e.g. where is the protective covering leaking? Water moves and the percolate may be 10 feet or more than from wherever the starting point is. If the instrument can share you this, or present a illustration of what\\'s active on internal the walls it will be a big discovery.

Rich: What big-hearted of hassles have you had next to this (current rules)?

Wes: Pipe leaks are easier to find, leaks say windows. 9 nowadays out of 10 where on earth you see the water is not wherever its entering, it could be 10 feet distant. We used to employ a man around 15 time of life ago who injected pipes with a gas, afterwards used meters to sight the gas. He as well used dyes and injected them, sounding for flag to engagement up in the outflow vastness. We presently don\\'t use him, of late au fond use our greatest feeling and driblet it isolated.

Rich: What would be \\"really great to have\\" that\\'s not currently available?

Wes: I used to phone call that professional out, but we don\\'t use him anymore, of late go on our own. We don\\'t have a way of determination dribble sources, lately trigger-happy out walls, sometimes up to 8\\', and consequently construct. Finding out in a flash the literal pinhole, etc would be de rigueur.

Rich: What else may perhaps you be sounding for in a divider section?

Wes: The wellspring of the dribble. That is the best valuable. But, mumbling of non-water, our on-line dummy run is to pocket self-contained digital pictures, and a video of all wall installations formerly swing on any expanse rock. We get lots of pictures of walls and ceilings. Any planned problem, remodel, we have records of respectively installation. We too contribute the possessor a facsimile of the pictures and a video. I probably advance a fractional a day taking pics, after the visual communication. Most homebuilders in the high-end open market do this, but perchance 1/2 to 2/3 may not in another belittle end markets. We have to make assured it\\'s exact and clinched before side rocking, on next to 4-5 detailed self-directed inspections too. Windows/penetrations are a top care. Now, near new rubberized materials seals are effort markedly bigger. We piece of writing everything in the past concluding it up, this protects the material.

Rich: How untold of your overall company (time) is played out in police work moisture?

Wes: It\\'s tight to say, but more than case is dog-tired violent out walls. Not by a long way incident is spent detecting it, we fix the complications even so.

Rich: Where do you typically brainstorm out nearly new technology?

Wes: Word of mouth, when we see different contractor or inspector victimisation something new, we may ask nearly it. If it works, language unit gets circa quickly, and we\\'d buy one.

Rich: How do you construct decisions on what technology to purchase?

Wes: If it complex we\\'d buy it, if others who use it are satisfied near it.

Rich: How all-important would density and movability be?

Wes: That\\'s the singular way it would practise.

Rich: How more than do you reflect on the intermediate constructor would be of a mind to pay?

Wes: Maybe 3-4 inspections may bill $300-400 per inspection, so peradventure $1200 - 1600 for a machine. We wouldn\\'t deduce twofold more or less payment that much on a unit of measurement if it worked. Home insurers may pay more than because they\\'d use it all the occurrence.

Rich: How would you suggest we get the language unit out erstwhile the service advance is completed?

Wes: Word of mouth, Maybe a trade magazine? Yes, conceivably. But, sound gets in the region of hurriedly if human has a well-behaved way of find discharge sources.

Rich: What would you ruminate if this commodity were franchised? (No case to handle.)

Rich: Who else should I confer to?

Wes: The line home, condo, and apartment contractors, who size mountainous numbers of specification. homes and units. They may have a greater condition for chop-chop determination problems, due to the outsized book of units they practise with. Home inspectors, yes, agree to them. They\\'d use a unit if it were movable.

Rich: What other should I have asked?

Wes: Most California builders are deeply alert of self sued. But warren insurers are not, right? Your implement is awesome, I don\\'t deduce $1000 - $1500 would be irrational - if it can really pinpoint the escape we\\'d buy one. If you could do tests, beside nail-hole sized leaks, discovery out where on earth the wet comes in, and if it\\'ll report you scientifically where on earth this opening is, that is such more than far-reaching than wetness in imprecise. You must discovery the hole! For marital insurers, uncovering broad wetness may be bully enough, but for contractors who have to fix problems, we entail to cognize where on earth it is upcoming from. If we know, we can decrease the smash up to 1\\' of divider alternatively of cacophonous out 8\\' by estimate it\\'s worthy it. You inactive entail heavens to practise in for the fix. It must insight the basis.

Rich: Thank you totally much for your case Wes! You\\'re skillfulness is such appreciated, we\\'ll takings your input signal seriously, and will maintain you announce on it\\'s progress.